- Is Blogging Dead? (And Should You Still Care About SEO in 2025?)
(Or: Should we still invest in blogging if AI is answering everything?) Oh, this question. It lands in my inbox at least three times a week now, usually from a business owner who’s just read another “SEO is dead” hot take on LinkedIn, …Continue reading “Is Blogging Dead? (And Should You Still Care About SEO in 2025?)”
- Marketing Trends That Need to Die
(A Rant in Three Parts) I’ve been holding this rant in for approximately eighteen months, and frankly, I’m surprised it’s taken me this long to unleash it upon the world. Consider this your friendly neighbourhood marketing professional having what my therapist would politely … - What is E-E-A-T and Why Can’t I Shut Up About It?
(Same old dog, with some new tricks) I bring up E-E-A-T in approximately 195% of my client conversations these days, and I’m starting to think my friends cross the street when they see me coming. But here’s why I can’t help myself: understanding …Continue reading “What is E-E-A-T and Why Can’t I Shut Up About It?”
- Can’t I Just Get AI to Write My Blogs?
(Answer: Yes…BUT) Last month, a potential client asked me this exact question during our discovery email. They’d been using ChatGPT to write their weekly blog posts for six months and couldn’t understand why their website wasn’t performing any better. The answer lies in … - The Blog Post Graveyard: Why 90% of Business Blogs Die After 6 Months
(And How to Keep Yours Alive) I have a morbid fascination with abandoned business blogs. You know the ones – they start with grand announcements about “sharing valuable insights with our community,” publish enthusiastically for a few months, then suddenly go silent. The …Continue reading “The Blog Post Graveyard: Why 90% of Business Blogs Die After 6 Months”
- The Marketing Fails That Keep Me Up at Night
(And What We Can Learn From Them) I have a confession: I collect marketing disasters like some people collect vintage wine or rare stamps. There’s something simultaneously horrifying and fascinating about watching a brand spectacularly miss the mark, especially when you can see …Continue reading “The Marketing Fails That Keep Me Up at Night”
- Why Taking Your Marketing In-House Usually Ends in Tears
(And How to Know When You’re Ready) Last week, a business owner called me in a panic. Six months ago, they’d confidently taken their marketing in-house (read: outsourced it to their intern and ChatGPT’s free version). Now their lead generation had dropped 60%, …Continue reading “Why Taking Your Marketing In-House Usually Ends in Tears”
- Why 71% of B2B Companies Fail at Content Marketing (And How to Fix It)
(It’s probably not what you think) Let me start with some uncomfortable truth-telling: Most B2B content marketing is hot garbage. There, I said it. And before you get your feathers ruffled, hear me out. I’ve been swimming in the B2B content pool for …Continue reading “Why 71% of B2B Companies Fail at Content Marketing (And How to Fix It)”
- Behind the Scenes: My 15-Year Journey from Corporate Marketing to Content Strategy Expert
(Or: How I went from being told “writing isn’t a real career” to proving everyone spectacularly wrong) Fifteen years ago, I was convinced that writing was a pipe dream – something “real adults” didn’t do for a living. I was working in telecommunications …
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