Financial services content that misrepresents a product, oversteps ASIC boundaries, or oversimplifies tax complexity doesn't just underperform — it creates risk. Maggie Harris writes financial content that your advisers, compliance team, and clients can all stand behind.
Financial content sits at the intersection of regulatory compliance, audience sophistication, and genuine complexity. Getting any one of these wrong undermines the whole piece.
Financial services content in Australia is regulated. Content that inadvertently strays into financial product advice without appropriate licensing, or that makes returns claims without proper caveats, isn't just sloppy — it creates genuine legal and regulatory exposure for your business.
Financial advisors, accountants, high-net-worth investors, and sophisticated SMSF trustees don't need basics explained to them. Content that underestimates its audience loses credibility immediately. But content that gets the complexity wrong is worse.
Tax legislation, ATO guidance, superannuation rules, and ASIC regulations all update regularly. Evergreen content that doesn't reflect current law isn't just outdated — in financial services, it can be actively misleading to clients who rely on it.
The financial knowledge to write accurately, and the communications skill to make complex concepts accessible to the right audience at the right level.
Understands the AFS licensing framework, the difference between general and personal financial advice, fee disclosure requirements, and how to write investment content that is both compelling and compliant. Can write for both the advisers (as a tool) and the clients (as content that builds trust).
Deep familiarity with Australian tax law — income tax, CGT, FBT, GST, Division 7A, and corporate structures — written in a way that demonstrates real understanding without requiring a law degree to read. Tax advisory firms use this content to position themselves as genuinely expert, not just "we can help with your tax return."
Investment property analysis, development finance, buyers agent content, and real estate investment strategy — written with an understanding of the tax implications, cash flow modelling, and the specific language that sophisticated property investors use and expect.
Financial technology platforms, accounting software, open banking products, and payment solutions — content that explains genuine product differentiation to audiences who understand financial services well enough to spot marketing fluff from genuine value.
Investment strategy articles, market commentary, asset class explainers, and portfolio construction content — at the depth your clients and advisers actually need.
Timely, accurate breakdowns of tax law changes, ATO guidance updates, and proactive tax strategy content that positions your firm as the go-to expert your clients call first.
Authoritative long-form content for sophisticated audiences — SMSF strategy guides, estate planning explainers, corporate structure guides, and investment framework documents.
Service descriptions, home pages, and landing pages for financial advisory, accounting, and fintech firms — ASIC-aware and written for both search engines and sophisticated clients.
Monthly or quarterly client newsletters, product launch emails, and nurture sequences — the regular, credible communication that keeps your clients engaged and your referrals flowing.
Ongoing blog content targeting the high-intent searches your ideal clients make — from "SMSF investment property rules" to "best way to structure a family trust" — with the depth that ranks in competitive financial search.
ASIC-regulated content has specific requirements around how financial products can be described, what constitutes financial product advice, and what disclosures are required. Most writers don't know where these lines are.
In financial services, trust is the product. Your clients aren't just buying advice — they're trusting you with their financial security. Every piece of content you publish either reinforces that trust or quietly erodes it.
A boutique investment advisory firm serving high-net-worth clients had been producing occasional blog posts — generic, low-depth content that was similar to what every other advisory firm published. They had genuine expertise in complex SMSF investment strategies and alternative asset allocation, but none of that showed up in their content. The challenge: get them ranking for the searches their ideal clients actually make, with content credible enough to convert sophisticated prospects.
— Marketing Director, Financial Advisory Firm (AU)
Start with a free content audit — a senior-level review of your current financial content: what's working, what's creating compliance risk, and exactly where to focus for the best return.