A specialist content audit for businesses in regulated and complex industries. Not a generic checklist — a genuine expert review of why your content isn't earning the authority it should.
Tell me a little about your business and I'll get started.
What's included
Generic SEO tools can count keywords. What they can't do is identify why a health tech white paper fails to build clinical trust, or why financial content reads like a disclaimer instead of expertise. That's what this audit is for.
Does your content position you as a genuine authority in your field? I'll assess whether your messaging clearly communicates your expertise — or whether it blends into the noise.
Are you targeting the right search terms for your sector — including the technical, compliance, and regulatory language your buyers actually use? I'll check both intent and opportunity.
A specialist eye on your top pages: Does the content demonstrate genuine depth? Does it reflect regulatory and technical accuracy? Does it build the trust your sector demands?
Where is content failing to convert traffic into enquiries? I'll look at CTAs, lead magnets, content journeys, and whether your content is doing the heavy lifting it should be.
Does your site structure support the buyer journey for your specific sector? Pillar pages, internal linking, and content depth — assessed from a specialist content strategy perspective.
Not a list of 40 tasks. A clear, prioritised plan of the three to five highest-impact improvements — with specific recommendations you can actually act on.
Right for you
Not right for you
Industries served
The value of this audit comes from genuine domain depth. These aren't industries I Google before writing — they're sectors I've spent years building real expertise in.
How it works
The audit takes about 90 minutes of my time — which means I'm selective about who I take on. Expect a thorough review, not a tick-the-box report.
Fill in the form with your website URL, industry, and your biggest content challenge. The more honest you are, the more useful the audit.
TodayI personally review your top pages through a specialist lens — positioning, technical accuracy, SEO, content depth, and conversion architecture.
Within 2 business daysA concise, honest written audit delivered to your inbox. What's working, what isn't, and a priority action plan with specific, practical next steps.
Within 5 business daysIf your audit reveals deeper strategic opportunities, I'll offer a 30-minute call to walk through the findings — completely optional and no-pressure.
If you want itA note of honesty
I offer this because I genuinely believe in doing good work before asking for anything in return. But let's be clear about what you're getting — and what you're not.
From someone who came through a free audit
"The audit flagged three things our entire marketing team had missed. Maggie understood the clinical context immediately — she wasn't guessing at what our FHIR documentation should communicate, she already knew. We engaged her for the full programme within a week."Head of Marketing, Digital Health Platform Gold Coast, QLD
Request your free audit above, or if you have questions before submitting, book a quick discovery call.
Request your free audit → Book a discovery call